©2021 Gozour Foundation. All rights reserved.
GFD established its own social enterprise Salil for handmade goods produced by marginalized women, which has provided them with vocational training and a decent source of income.
As traditional resources are continually reduced and competition for the common resources is becoming severely scarce, there was need for a change in attitude, approach, and behavior. GFD has recognized that there is need for change and took a step to establish Salil Brand giving the Foundation the opportunity to become influential by offering an entrepreneurial model in their operations.
Salil is a brand of unique identity and taste that is mainly producing: tote bags, laptop and make-up bags, clutches as well as home accessories. Salil or سليل means scion in Arabic and water in Hindi. The name was chosen as the brand is affiliated and is considered as the descendent of Gozour Foundation for Development.
Salil succeeded to participate in fulfilling a gap that was witnessed in the Egyptian market. Recently, the demand for unique locally made traditional Egyptian products has been rising, making many designers incorporate local Egyptian and Arabic patterns in their designs.
Salil is much more than a fashion brand. Salil has a strong impact in its surrounding. Behind every product there is a story to tell, each bag or clutch is handmade by a skillful woman who has low source of living, poor education and facing everyday challenges due to limited means and harsh economic conditions. The brand only employs women who are facing dire living conditions from slum and impoverished areas in Cairo. The women are trained on skills such as sewing, embroidery and leather making. Salil make sure that the women working under the brand become highly skilled and excel in the production of the goods and that the women secure a stable financial income.
To increase its sales and upon monitoring the shift towards e-stores and online shopping, the foundation established Salilstore – an online shopping platform to market and sell these handmade products. This platform provides a gateway for Egyptian women living in marginalized communities to maximize their exposure in addition to their earnings, thus enabling women to provide their families with their basic needs and enabling them to live without being dependent on external providers and support. Furthermore, Salil provides a source of income for the foundation which enables the foundation to conduct more trainings and initiatives.
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Gozour Foundation– 957 Corniche El-Nile St., Zahrat El-Nile Tower, Misr El-Qadima, Cairo, Egypt Tel.
©2021 Gozour Foundation. All rights reserved.